
There is an axiom that you Manage what you MEASURE, but sometimes the truth is more basic.
If something is a priority, document it by writing down.
This can be a basic as a post-it note, your favorite note taking app, checklists, Word docs, Google docs, whatever.
This can be as little as a key phase or the etchings and nugget of an idea.
It can be thoughtful articulation and deep analysis
The medium and level of detail is less important than the discipline of writing down.
When you write it down, you commit to **some** level of specificity, which is the ultimate feedback loop for: 1) What matters; 2) What is central; 3) What is peripheral; and 4) What comes next.
I cannot tell you how many people I encounter that have great ideas, but because the simple first step of writing it down is too much discipline, their ideas never go anywhere.
That’s why I say, if it matters, write it down.
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